The impact of the economic crisis strongly affects private health. Failure to comply with the state payment of securities (through public agreements), increase in medical glossaries, delays in the payments of health plan operators: the uncertainty environment of the sector is evidence of the importance of having good planning hospital strategic. It is possible to make institutions ready for the future, identifying possible obstacles, and making the necessary adaptations to neutralize threats and seize opportunities
The problem is that most of the segment managers do not know how efficient planning should be, or they make the wrong decisions, they cut investments where they cannot, and they do not maintain good communication with employees about the company’s mission. So, thinking about these difficulties, we prepare today’s news to clarify the operation of that process.
What is hospital strategic planning?
Strategic planning is a corporate process which facilitates the scope of the desired conditions in the future, through studies to know the important elements that may impede the growth of the company. It is about establishing a path that must be followed systemically in the long term, made to strengthen the company with the ability to interact better with external factors.
How is this process structured?
Hospital design course has several stages:
Strategic diagnosis
At that phase, we must seek to answer the question: in what position is my hospital in relation to the market? And to facilitate the diagnosis, the phase can be classified into:
Identification of the vision: daring and position the success of the company in the future – for example, “in 20 years, we will be the most important reference hospital in cancer treatment.
Identification of the values: principles, beliefs, and ethics that will guide hospital decisions over time – humanized care, modernization of health care, solidarity, and respect for life.
-Internal and external analysis: this process of knowledge of the company and its environment can be carried out by many methodologies, but the best known of all is the SWOT methodology.
Competition analysis: an interesting tool to make the structural analysis of the segment (including the level of competence); all this helps in the creation of subsidies to give a better basis to strategic planning.
The mission of the institution
At that time, you already know where you want your hospital to arrive, but you might not know where you are now. Here you can define the reason for the institution’s existence, a stage that can be divided as follows:
Definition of the hospital’s mission: What is the differential of your hospital in relation to others?
Establishment of current and potential purposes: definition of the segments of action in which the hospital acts or intends to act.
Development and discussion of scenarios: design of situations that can describe what will possibly happen to the institution in the future – created through objective techniques (projections of socioeconomic data, census data, for example) or subjective (opinions of specialists in the sector).
Development of the strategic position: formulation and the most appropriate strategies for the hospital to achieve its purposes, since respecting the results of the SWOT analysis previously performed. For better planning, there are different types of hospital design courses in USA available for students.
Definition of macro strategies and macro policies: guidelines or general actions that the institution must follow to achieve its objectives.
After everything explained, comes the stage of evaluation of results, performance measures, setting standards to follow, deviation analysis, and taking corrective actions to close the process well.